We start learning about your visitors and customers during our data collection. The data we collect consists of hundreds of different signals. For example:
We start analyzing your customers the moment we receive data from your site. Using the latest techniques in big data analysis & machine learning algorithms we examine your data in real-time and identify patterns amongst your visitors, in order to gain insight into what may be potential revenue uplifts for you. More specifically, the applied algorithms try to cluster your customers in different groups. This is important for the next step.
We now try to label your customers/visitors into three basic groups, loosely based on the theory developed by Robert Cialdini in his groundbreaking book “Influence”. He developed 6 principles of influence. We applied these to online businesses and selected 3 principles of influence that work online and that, we think, encompass all customers or visitors to your site.
This type of visitor is sensitive to signals that emphasize a time restraint on their decision.
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One of the ways to influence your customers, and we offer numerous tools for this, is to show a non-intrusive message on the screen. You’ve probably seen these messages (maybe also one of ours) on major booking sites for hotels and other e-commerce properties. It adapts to the user’s environment (e.g. operating system, browser, screen width) and grabs the attention with the right message at the right time, thanks to our intelligent algorithms.
These messages can have any position on the screen, different layouts, icon or no icon, different animations, and have dozens of other parameters. Don’t worry: we determine what works best, both for your site, and for each(!) individual visitor.